AGORA
Context
A restaurant in Lisbon, in a premium location, designed to serve every moment of the day. Morning brunch, afternoon for easy wine and cocktails, evening for a more refined experience with a chef's tasting menu. The central challenge was creating an identity that could adapt to completely different registers without losing coherence.
Approach
A brand built from scratch, around this multiplicity of moments. The communication system was designed to be flexible, a language that shifts in tone and colour without shifting in identity. From print to digital, everything starts from the same place and lands naturally in different contexts.
Delivery
An identity built for a space that changes personality throughout the day. The biggest challenge was creating a visual system strong enough to be recognisable, and flexible enough to communicate brunch, happy hour and a chef's dinner without looking like three different brands. Each moment has its own tone, its own language, its own visual weight, but all from the same origin. Alongside the identity: menus, interior and exterior signage, window displays, loyalty cards and a digital presence active since opening day.
"Building our project from scratch with Pedro was everything we could have hoped for. He captured our brand from the very beginning ,we didn't change a thing. AGORA still gets compliments on the design to this day."
