Reformers
Context
Reformers is a civic and social participation organisation for seniors that exists to prove that growing older doesn't mean disappearing. Present in 8 cities, with over 1,300 seniors and 200 active volunteers, the previous site no longer reflected the organisation's impact or positioning. They needed a digital presence with the same irreverence as the brand.
Approach
The biggest challenge was translating into digital an organisation that categorically rejects a patronising tone. Nothing heavy. Nothing pitying. The structure was designed to serve distinct audiences, from partners and funders to seniors who want to get involved, with enough clarity for any visitor to immediately understand who they are, what they do, and how to take part. The design followed the brand: vibrant, bold, and without condescension.
"What we valued most was the ability to turn strategic concepts into something visually strong and distinctive. We felt genuine care in understanding who we are as an organisation, and that made all the difference in the final result: the site is now fully aligned with Reformers' ambition."
