Lidera
2025
Environmental NGO
Visual Identity
Web
Digital Communication
Direction
Context
LIDERA is a community of young, multidisciplinary climate leaders with one shared goal: accelerating the climate transition in Portugal. An organisation with clear ambition that wanted to redefine its visual presence, needing an identity and a site that communicated credibility without losing its community character.
Approach
The challenge was building a brand that sounded serious enough to attract partners and institutions, and approachable enough for young leaders to feel represented. Nothing corporate. No generic NGO green. The identity was developed from scratch and the site was built as an extension of that language. with a structure that serves both institutional presentation and the active community of members and projects.
"Pedro helped us rebuild LIDERA's visual identity and website. Communication was always transparent and close, he turned every piece of feedback into something visually strong and useful, and even trained us to manage the site on our own going forward."
Francisco Cardoso, Lidera
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