Daiya
2025
Hospitality
Visual Identity
Web
Print & Colateral
Direction
Context
Daiya had quality, the brand just didn't say so. Known as a sushi restaurant in the Algarve, the space wanted to go further: a contemporary Asian dining experience, with atmosphere, cocktails and nights that linger. The existing identity wasn't keeping up.
Approach
The goal wasn't to redesign a logo. It was to shift perception, from niche restaurant to Asian Dining Club. That meant rethinking everything: how the brand presents itself, how it communicates, how it lives at every touchpoint. Instead of a fixed logo, a dynamic system was built with variations that adapt to context. The palette splits into two registers: serene for everyday, vibrant for events and late nights.
"Working with Pedro is always rewarding, you can set your expectations high and he'll still exceed them. At Daiya, as with other projects we've done together, the result was incredible. From the identity process to the smallest communication detail, Pedro always brings ideas that translate into something visually exceptional."
Josué Maduro, Daiya
Work developed with
Bruno Fernandes @designbybruno
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